The Gutenberg Editor.
It was December 2018 when WordPress was updated to version 5.0 and introduced the Gutenberg Block Editor to their content management system and I must admit I was excited by the change and couldn’t wait for it to happen. But when I first started to use it I did not like it at all and immediately found and installed a plugin called the classic editor which removed the block editor in version 5.0 and reverted to the classic editor.
I am not sure what made me go and try it again, but nearly ten months later I did and to my surprise after only writing one post with it and watching a video about SEO, I found it very intuitive and I think it will actually increase my writing productivity.
Google is actually looking for structured data and the Gutenberg Block Editor will help you to create your posts in this way, which will help your page rankings. In the Yoast Academy video below, special guest Jason Barnard gives a talk on structured data and it is this that has convinced me that the block editor is
Think in Blocks.
The web is a massive database but is a complicated mess and Google has a big problem with this. Google wants to organize the web and extract an understanding of the knowledge that we have created on our websites. But it is unable to this unless the website it is crawling is organised, labelled and clear.
If you look at the structure of your website you will realise that it is organized in blocks, from the top down you have the header, in a block, the menu in a block, the content area in a block, the sidebar and footer areas in blocks, but your actual post is just one block, the Gutenberg block editor will help you write your posts in blocks and this what Google loves, it can tell a lot about the content on your website if it is in blocks, so you need to think in blocks!
Organise into Blocks.
So you will have blocks in blocks and this is what Google loves to see, your post or article with h1, h2, h3 tags and any images, video and other content organised into blocks, Google is very keen on this and is able to identify and then is able to organise the web in a clear fashion boosting your rankings at the same time.
If you think about it, we already organise ourselves in blocks, when you visit your local supermaket, the car park is in a block, inside all the shelves are organised in blocks, our housing is organised in blocks, industrial estates are in blocks, our schools, office blocks and hospitals are all in blocks, this helps us find our way around so it makes sense to me that our web sites, pages, posts and articles are in blocks to help Google find its way around the web.
The Future is in Blocks.
This is only the start, Gutenberg is here to stay and there are more things coming in the future, I can see it happening with themes, you will be able to customise your site just how you like it.
I have come to the conclusion that blocks are the way forward for WordPress and I am really excited to be using Gutenberg for all of my future posts. If you have had some experience with Gutenberg, good or bad, I would like to know your thoughts on it so please start a discussion in the comment box below.